What actually sets the price band
'How much is a website?' has no single answer in 2026. A template vitrine and a conversion-driven brand site can differ by 10x.
Key drivers are page count, CMS needs, multilingual structure, integrated systems (CRM, payment, ERP) and brand uniqueness. Quotes that don't itemize these are not comparable.
Three baseline bands
Template-based 5-8 page corporate vitrines land in a 20K-60K TRY band. Fast delivery, limited customization.
Custom-theme WordPress or light headless projects sit in 60K-200K TRY. Includes corporate pages, blog, multilingual base and essential SEO.
Next.js / headless custom builds start above 200K TRY. Make sense when brand-specific UI, programmatic SEO, CRM/ERP integration and a long-term product roadmap are in play.
Three questions to ask before signing
1) Who produces the content? Copy and imagery can be a third of the budget. 2) What's the performance target? Core Web Vitals and mobile speed shape backend and hosting choices. 3) What's the growth plan? Adding 3 pages a year is very different from 3,000 programmatic SEO pages.
A quote taken before these are clear tends to produce scope creep later.
Real value comes from discipline
The main reason 2026 website pricing is higher is infrastructure expectations — not design. Google's search algorithms, Core Web Vitals and AI-driven competitors demand heavier technical investment than in 2020.
Disciplined scope, phased delivery and the right tech choices are the biggest cost savings.
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