Their strengths are distinct
Shopify brings mature global infrastructure, a huge app ecosystem and fast launches — but has integration gaps specific to Turkey.
Ikas is strong on Turkey-native shipping, invoicing and marketplace integrations. Great for SMBs onboarding with local teams.
WooCommerce offers maximum customization and WordPress ecosystem synergy. Fits content + product mixed strategies well.
Which one for which case
Global sales + fast launch + high product velocity → Shopify. B2C-first with Trendyol / Hepsiburada priority → Ikas.
Content-heavy brand + custom checkout + control-oriented team → WooCommerce. Beyond this trio, consider Medusa and Saleor for scaled B2B headless builds.
Total cost comparison
When subscription + transaction + apps are totaled, the 12-month delta is often smaller than expected. The real variable is cadence fit.
Decide on operational alignment, integration scope and team capability — not price alone.
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