MVP is a real product, not a prototype
MVP — minimum viable product — is a real product real users pay real money for. Simple design, fewer features, but solid core value proposition and production-quality tech foundation.
Common mistake: 'MVP gets thrown out anyway, can be low quality.' No — an MVP usually outlives the design. Stack choice, architecture, security, and performance are standard in MVP too.
A single core flow — disciplined scope
MVP's core discipline is staying on a single core flow. Account creation, payment (if needed), in-app analytics — these are inside scope. Role variety, advanced reporting, AI integration are outside.
2–3 parallel flows turn it into 'phase 1.5.' Scope discipline brings speed; everything outside scope is a change request.
Post-launch growth driven by data
Post-launch is 30 days of data collection. Activation, retention, conversion, NPS — measuring these reveals which feature deserves first investment.
From month 2 the change-request flow begins. Optional monthly support; or a structured contract for phase 2. Market data drives the call.
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