Market share is the biggest factor
In Turkiye Android holds 75%+, iOS around 25%. In US/Europe iOS is stronger. Target market in Turkiye → Android first; Europe/US → iOS first.
But market share isn't user value. iOS users typically spend 3–5× more. For premium products, B2B SaaS, finance — iOS user value beats Android's.
Cross-platform removes the question
Shipping to both platforms in parallel via Flutter or React Native is the best answer in most cases. 'Which first' loses meaning in a cross-platform approach.
When native is required (specialized sensors, AAA games, BLE at protocol level), Android first — flexible review, fast iteration, beta phase. We port the working native app to iOS afterward.
What does the budget say?
If the budget is tight, remember that cross-platform ships once to both stores. Separate native investments are typically 30–50% more expensive.
Required native (AAA games, complex AR/VR) is different. Here, Android first for cost, then an iOS port flows naturally.
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